All about an omnipresence strategy – The Why, What, and How
Today, one can witness fierce competition in the market as several products come up daily. Surpassing other products and competition can be a tough job. Businesses always have to come up with a clear strategy to sustain themselves in the market. One such strategy is the omnipresence strategy. It deals with the extent of communication a business can have with people. In this modern world, it has become easy for enterprises to contact people. Modern technology has crushed all the borders for effective communication. One can communicate from one part of the world to the other with ease. What is Omnipresence Strategy? The word omnipresence comes from the Latin term omnipraesentia, in which omnis meant all and praesens means present. Hence the word ‘omnipresence’ means being available everywhere at every time. In the business world, businesses use modern communication technology to contact and influence innumerable people online. The best part is people can also reach